Overview
Summary
The objectives were focused on strengthening their brand, celebrating their employees, and aligning with their mission. These objectives included: showcasing workplace culture, enhancing recruitment efforts, reinforcing brand identity, engaging and motivating employees, & showcasing industry leadership.
Objectives
The objectives were focused on strengthening their brand, celebrating their employees, and aligning with their mission. These objectives included: showcasing workplace culture, enhancing recruitment efforts, reinforcing brand identity, engaging and motivating employees, & showcasing industry leadership.
Strategy
Our strategy for creating Magid’s award-winning "Your Partner in Safety" video centered on authentically capturing the company’s values and culture while delivering a polished, engaging final product. Our approach involved several key steps: collaborative discovery, strategic storytelling centered on authenticity, audience-centric approach, and extreme collaboration with the client.
Result
The result was a compelling piece that not only won Gold at the 2024 Davey Awards but also reinforced Magid’s position as a top workplace and trusted safety partner - Winning the “Top Workplace of the Year” award from the Chicago Tribune
